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Keen Decision Systems

United States

Overview

Keen Decision Systems is a software-as-a-service company whose unified marketing measurement and optimization platform helps marketers make dynamic, data-driven decisions that build winning brands. Keen's platform lets marketers model marketing-mix scenarios to achieve a financial goal. Named ClickZ's 2019 Best Predictive Analytics Platform, Keen customers experience a 25 percent uptick in marketing contribution on average in year one. Among the Durham, N.C.-based company's well-known consumer brands are Post, Arm & Hammer, Boll & Branch, and Nathan's Famous, among others.

Areas of subspecialty

Performance Data
Market Trends
Patient Modeling
Access Marketing Effectiveness
Impact of Generic entry
Sales Force Size & Structure
Modeling the Market
Competitive Mix
Demand Planning
Product Sales
P&L Analysis
Areas of service
  • North America