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Blue Holdings

United States


Blue Holdings is a private equity group that invests and builds value in firms that bridge the gap between customer data and effective marketing communications, cultivating strong relationships with leading health and wellness brands. Blue moves alongside the firms it acquires with expertise and capital to accelerate growth. Through its on-going acquisition activities, Blue places the highest priorities on assembling unique capabilities in delivering breakthrough insight, inspired brand story telling and focused digital delivery and compelling experiences across the care flow. Together, Blue firms will deliver the next-generation communications model that creates strong and life-giving relationships between health and life science brands and the people they serve.

Areas of subspecialty

Intelligence and Listening
Content Marketing
Campaign Creative
Digital Ecosystem Mapping
Web Strategy and Design
Video/Commercial Production
Agency of Record
Channel Strategy and Management
Brand Naming
Brand Messaging
Marketing Strategy
Brand Strategy
Launch Strategy
Performance Monitoring
Patient Journey Mapping
User Journey Mapping
Reputation Management
Payer Marketing
Event Branding and Engagement
Patient Education
Graphic Design
Areas of service
  • North America