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United States


Leading research and advisory firm delivering data-driven insights and market research to companies selling lab equipment, lab instruments, lab consumables, and anything else "business of science"? that makes discovery possible. Strategic Directions International (SDi) was acquired by BioInformatics in 2014 and continues to publish the most trusted market analyses in the analytical and life science instrument industry. BioInformatics is also publisher of Instrument Business Outlook - IBO is a twice-monthly newsletter aimed at providing decision-makers with the latest and most complete information available on the analytical & life science instruments markets. Leveraging our global network of scientists, we help clients enter new markets, launch new products, conduct acquisition due diligence, monitor customer satisfaction and develop life science marketing strategies. In addition to life science and analytical instrument companies,we also serve other clients with an interest in the scientific market, including pharmaceutical and biotechnology companies, financial institutions, information technology vendors, advertising firms, consulting firms, publishers, non-profit societies and government agencies. Top life science and analytical instrument clients include Agilent, Beckman Coulter, Becton Dickinson, Bio-Rad, Bruker, Danaher, GE Healthcare Life Sciences, MilliporeSigma, Promega, QIAGEN, Roche Applied Science, Shimadzu, Thermo Fisher Scientific and Waters.

Areas of subspecialty

Market Segmentation
Product Testing
Advertising Testing
Sales Resource Testing
Satisfaction and Loyalty Analysis
Brand Awareness and Reach
Pricing Research
Areas of service
  • North America