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United States

Katie Waterson

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We are strategists in relentless pursuit of insights with soul to craft ideas that soar. The world is bigger than any one view of it. With insatiable curiosity, we embrace the human experience to reveal new possibilities and connect brands and people in meaningful ways. With care and respect, we pursue untold stories that open minds, and provide the rocket fuel for breakthrough outcomes. The context of real life matters. To understand what people need and want, we must understand their context. Socioeconomic realities, cultural norms, interpersonal relationships, unconscious behaviors, and deeply held beliefs ? it all matters. Context clarifies who people are and what they need. Intimacy creates true understanding. We honor being invited into the deeply personal spaces where hopes, dreams, fears, and vulnerabilities live. We?ve proven that the more true and real the connection, the better the ideas. With our whole heart and whole brain, we find the connections that others miss. We are seasoned strategists intentionally blending the disciplines of social and cognitive science, business management, creativity and storytelling to transform fuzzy problems into focused solutions. Our services include: STRATEGIC FRAMING Using the power of curiosity to see a challenge anew. HUMAN UNDERSTANDING Revealing the untold stories of the human experience. INTUITIVE INNOVATION Expertise in the art and science of ideas. BRAND ACTIVATION Integrating brands into the human experience. RETAIL EVOLUTION Modernizing decision-making moments. HUMANIZING BUSINESS Capabilities and training to create human-centric organizations.

  • North America
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