Protecting Patient Privacy Beyond HIPAA: Fortifying Your Advertising Supply Chain Through NAI Compliance

Fri, Nov 19, 2021 12:30 AM - 1:30 AM IST

While the 1996 Health Insurance Portability and Accountability Act (HIPAA) was certainly a landmark for patient privacy, the now 25-year-old law falls short when considering the use of de-identified health information, a cornerstone data source in modern healthcare and life sciences marketing. During this webinar, attendees will learn about the risks associated with a HIPAA-only approach to privacy and how the Network Advertising Initiative (NAI) fills the gaps by creating a framework for the responsible usage of health data in a digital-first world. Medical marketers will come away with immediate steps they can take to evaluate, measure and mitigate risk in their own advertising supply chain and identify NAI-compliant data partners who assure patient privacy extends beyond HIPAA while creating high-performing, brand-exclusive audiences for better campaign outcomes.

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