How to Develop a Targeted Market Expansion Strategy

January 11, 2022, 12:00PM EST

As your company develops a market expansion strategy, what’s the best way to evaluate different global opportunities and determine which opportunities make the most sense to pursue?


It can be tempting to focus on the largest markets, but this approach fails to consider the nuances and risks of particular markets and doesn’t consider important factors that are most likely to contribute to success, or failure.


On January 11, 2022, in a live, interactive Harvard Business Review webinar, HubSpot VP of Localization Nataly Kelly will describe the MARACA framework her company developed to target its global expansion strategy.

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