Life science marketing challenges reared their ugly head in 2020. No one has ever accused life science companies of being early adopters of technology or the industry to watch for technological advancements. But last year, they had to be.
So many companies had product launches planned, yet they had to send all of their employees home. It forced them to decide whether to delay the launch or figure out how to do it differently. Some delayed, but most got creative, embraced and cursed technology, adapted, and launched.