What every CIO must know when choosing a digital marketing solution
Today, the CIO is a key figure, tying many different departments together – commercial, medical, R&D, manufacturing – and providing a broad perspective that no single business unit can have. As technology experts, they have a big say in which digital platforms are chosen, helping colleagues in other departments understand the technical issues and anticipating any potential impacts on a company’s IT infrastructure. CIOs also often have specific responsibilities for the data that digital systems generate and how this is turned into insights to inform the customer engagement strategy. Growing responsibilities, however, are not always matched with growing budgets. So, in addition to asking the right questions when choosing a digital marketing solution, CIOs also use their wider perspective to see the practical implications and potential pitfalls of any new solution.
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