Digitally engaging doctors around the world
The average allocation to digital channels with marketing budgets has doubled since 2016, up to 34% for 2020 according to Indegene research, and over a third of companies expect digital budget allocations to increase by more than 50% over the next three years. But making effective use of these resources to reach doctors around the world increasingly remains a challenge for pharma companies. M3’s new Engaging Doctors Around the Globe whitepaper explores the most pressing challenges that pharma will encounter when planning and delivering a global digital marketing campaign. It features insights from industry experts, and M3’s head of commercial excellence Katy McPherson and executive vice president Tim Russell. They explore the need for local knowledge, how to establish and then utilise trusted relationships with HCPs, and why the time is right for a global-to-local approach.
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