New digital business simulation

New digital business simulation

The Zodiak Pro Business Simulation Provides Learners with the Opportunity to "Fly a Business"

In response to the rapidly changing business environment where news skills are required for business success, Advantexe and Paradigm Learning have partnered to develop Zodiak Pro®, a digital, asynchronous cloud-based business simulation.


The simulation has been designed to help learners gain a better appreciation of strategic thinking, financial management, marketing and sales, and the systems of business management to build business acumen capabilities and improve performance. The simulation answers the growing need for stand-alone, virtual learning solutions that are interactive, immersive, and engaging.

How Does the Simulation Work?


In the simulation, learners take over the role of Chief Executive Officer of the Zodiak Innovations Group (ZIG). Despite steady financial growth, Zodiak has been struggling to keep pace with the competition in a changing and disrupted market. Over the course of three simulated years, learners make day-to-day operational business decisions in marketing, sales, operations, product development, and more to help Zodiak generate revenue, manage cash flow, turn a profit, and grow shareholder value.


During the simulation, learners must weigh the trade-offs between competitive forces, managing costs, and shifting market trends to effectively manage and grow the business.


The simulation is played for 3 rounds, but learners can reset and play over and over again.


  • After decisions are submitted, learners review results on business dashboards, each providing a visual snapshot of current and previous performance.
  • The simulation includes an embedded Artificial Intelligence (AI) feedback system that reviews the learner’s results and provides guidance and help for the next round.
  • Built-in coaching and guidance for each set of decisions provides learners with directed insights and on-demand learning.
  • The simulation also includes an on-demand Glossary to build and refresh skills.

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