USING ONLINE BULLETIN BOARDS TO GENERATE ACTIONABLE INSIGHTS
CHALLENGE Like many disease states, the rare disease care model was greatly impacted by COVID-19, with many HCPs adopting telemedicine. One of our clients specializing in rare disease wanted to understand where there might be opportunities for their company to provide innovative and practical support to these HCPs. In-person research was not possible due to pandemic restrictions. OVERVIEW
- Patients receive care from specialty physicians and from an extended team, who provide comprehensive services in a treatment center model: nurses, social workers, physical therapists, orthopedists, and other care providers.
- Traditionally, in-person visits to monitor disease progression are most accurate because they involve a physical exam.
- While great strides were made to adapt traditional educational and promotional materials into a format that could be distributed by email, they were slow to adopt more innovative digital and virtual strategies to help in delivering care in this specific rare disease state, particularly given the constraints of COVID-19.
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