TPP Development: Create Alignment on TPP Process an Content
The New Product Planning team at a Top 20 Biopharma company was struggling to create alignment and buy-in on early stage product TPPs. The product teams did not understand the value of an early TPP, and felt TPP development should happen after clinical data was generated. The NPP team enlisted Artisan’s help to create TPP templates for each stage of product development, facilitate cross-functional buy-in, and run a pilot program to build momentum for the process.
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