NPP Playbook: Clearly Defining Activities to Optimize Outcomes

NPP Playbook: Clearly Defining Activities to Optimize Outcomes

A new New Products Planning (NPP) head at a mid-size pharma company faced a daunting challenge: NPP team members were responsible for a long list of tasks to support the many global product teams, with many tasks falling outside what she felt was the NPP purview. Additionally, each team member performed tasks that were different from their fellow NPP colleagues. Artisan was asked to help develop a playbook in order to: 1. Clarify and prioritize the activities of the NPP team 2. Build cross-functional alignment on NPP roles and responsibilities 3. Optimize the input NPP provides to the product teams

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