Manufacturing company grows sales internationally with website translation

Manufacturing company grows sales internationally with website translation

Client Profile
A global leader in rotating equipment solutions and supplying engineered technologies and services to process industries designs and manufactures a variety of products, including mechanical sealings, filtration systems, seals support systems, power transmission couplings, upstream oil & gas products, packing, dry gas seals and wet seals. Headquartered in the U.S., the company has manufacturing sites, sales and service centers and training facilities worldwide.

The Challenge
As a global company, the client had to ensure that their product catalogues, brochures, etc. were translated from English to the native languages of their customers and prospects. These translations had been done by internal staff that, many times, didn’t have the language translation expertise or knowledge of technical terms to consistently turn out quality material. The lack of translation experience, as well as translations being done without a translation memory tool resulted in documents that were prone to errors.

Recently, the client made the decision to open their website to online sales. This initiative unlocked a new source of content that required high-quality translations. Since online translation errors could hinder sales instead of giving it the expected boost, the client knew they needed the help of a professional translation company. As their incumbent language translation partner, they turned to us to translate the website to Spanish.

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