Gene Therapy Early Development & Launch Strategy
Following the acquisition of a gene therapy portfolio, our client began immediate preparation for an accelerated launch in two rare disease areas. Facing fierce competition and significant uncertainty for orphan gene therapies, the client retained Acsel to provide a structured approachto address the key business questions and plan strategically. Acsel collaborated with the client team to co-create the initial strategic plans for two disease areas.
- Market Definition: We detailed the current and future market landscape, identified where to prioritize efforts within each disease area, and recommended opportunities to provide differential value relative to the competition
- Competitive Scenario Planning: We scrutinized multiple development plans and strategized against competitors earliest potential approvals
- Launch Plans: We recommended critical launch activities to ensure speed to market and an effective launch
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