Franchise Planning: Developing a Clear Vision of Pipeline Value

Franchise Planning: Developing a Clear Vision of Pipeline Value

A Top 15 global pharmaceutical manufacturer with 40+ ongoing development projects in a single therapeutic area(franchise) needed to build a clear strategy articulating the value of ongoing projects and how they would drive success for the franchise in both the near and long-term. Artisan was brought in to partner on the franchise strategy development and to build cross-functional alignment on the priorities identified.

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