Early Access Strategy: Incorporating Market Access Insights into Early Assets
The head of commercial for a top 20 pharma company was concerned that the adoption for their newly-approved drug were not meeting pre-launch expectations. The new brand team was tasked with identifying and removing hurdles to reimbursement. The NPP head was charged with determining the reason for the discrepancy between pre-launch guidance and post-launch experience. Artisan was brought into help identify the issues and recommend changes.
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