Building the Downstream Commercial Supply Chain for Launch
An emerging pharmaceutical company was preparing for its first commercial product launches with two products progressing through the clinic. Approvals and launch events were targeted within one year of each other. The products were similar in technology and formulation. The first anticipated approval was for a relatively smaller indication. The second was for a much larger mass market. This timing leveraged the smaller-scale launch to prove out the commercial supply chain for the larger one.
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