Mic Icon New Marketing Tactics Stand Out in an Old School Industry

By Life Science Marketing Radio

"Sometimes the way you market to customers can be a differentiator. Matt Benson is the Director of Marketing and Business Development at OnePointe Solutions, a leading manufacturer of custom laboratory furniture and industrial workbenches in the country. This is an old school construction business in the scientific space. But Matt understands content marketing and uses it to his advantage. His goal is to rank at the top in search in an industry where you either have long standing relationships or get found on Google."