Greg McKeown (@GregoryMcKeown) is the author of the new book Effortless: Make It Easier to Do What Matters Most and a previous book, Essentialism: The Disciplined Pursuit of Less, which hit The New York Times bestseller list and has sold more than a million copies. He is also a speaker and the host of the popular podcast What’s Essential.
Greg has been covered by The New York Times, The New Yorker, Fast Company, Fortune, Politico, and Inc., has been interviewed by NPR, NBC, Fox, and The Steve Harvey Show, and is among the most popular bloggers for LinkedIn. He is also a Young Global Leader for the World Economic Forum. Originally from London, England, he now resides in California with his wife, Anna, and their four children.