Marketing & Medical View all
As Omicron emerges, communicators lean on lessons of past 2
years

As Omicron emerges, communicators lean on lessons of past 2 years

The World Health Organization has declared Omicron a variant of concern and this week the first two cases of the COVID-19 varianthttpswwwnytimescom20211201healthomicron-first-us-case-californiahtml were confirmed in the USAs the world awaits more information from researchers corporate America needs to focus on best practices theyve honed during the pandemic say corporate communications expertsWe dont yet know all of the details of this new variant but it is important that leaders continue to lean on the fundamentals theyve developed over the last 18 months says Kate Bullinger CEO of Weber Shandwicks management consultancy United MindsThat means closely following evolving science and Centers for Disease Control and Prevention guidelines communicating often and with transparency monitoring employee sentiment and prioritizing the safety of the workforce she explainsYet when it comes to slowing down companies return-to-office policies and plans experts predict the variant will not have a substantive impact given that most employees are already back to some degree As Kelly Jankowski MD of corporate reputation at MSL points out For all the media coverage of RTO most of the US workforce is back in some kind of in-person capacityAccording to the US Bureau of Labor Statistics October 2021 reporthttpswwwblsgovnewsreleaseempsitnr0htm only 116 of employees were working remotely because of the pandemic last month That was down from 132 in September In January that figure was more than double Octobers percentage at almost a quarter of all Americans 232People know how to social distance wear their masks and take other precautions says Jankowski From an internal comms perspective it remains about being able to cascade safety policies down through managers and do it with persuasionCompanies do need to prepare to pivot should science emergehttpswwwmmm-onlinecomhomechannelregulatorythe-omicron-messaging-dilemma that Omicron is more infectious deadlier or could bypass protections offered by vaccines better than past variantsWe recommend organizations avoid broad declaratory statements until there is more information says Peter Verrengia head of FleishmanHillards recovery and resurgence practice which the Omnicom Group agency launched in 2020Any organization should be ready to move quickly either in a stronger preventative direction back to restrictions or in the best case to a continuation of the recovery with ongoing precautions he says That requires good ongoing monitoring strong clinical guidance a defined path to quick decision making and planned steps depending on new informationFortunately he points out most organizations have developed those systems and plans over the course of the past 20 monthsOne area where the variant is already having an impact is events In terms of executing both client and internal events Red Havas has taken extra precautions until we know more says James Wright global CEO of the agency and global chairman of the Havas PR Global CollectiveThose measures include encouraging masks to be worn ensuring anyone flying in for the event has a PCR test before they arrive and in a couple of cases having rapid tests on-site before entry he adds All depends on the type and size of the eventWright says the firm has been advising clients not to mandate employees to come to events of 50-plus people unless its business critical the person be thereOne casualty of the Omicron variant is the agencys holiday party which will not take place this year in the form it would pre-pandemic The firm has advised clients to do the same But this was happening before we knew of the new variant Wright clarifiesAnother effect of the variant is the mental toll it is bound to have on employees exhausted by the pandemic Just as it was feeling like the world was returning to some normalcy news of the variant no doubt heightened anxietiesIt also comes just before the holiday and school break a time where people were looking forward to getting together with loved ones without worrying as much about the pandemic Now that may no longer be the case for another holiday seasonWith that in mind companies should continue to make mental health a top priority in their in-house communications Its important to acknowledge that each setback in the battle against the pandemic takes an added emotional and mental toll on employees and makes it more challenging to motivate people and keep optimism high says BullingerAs a result she says continuing to prioritize mental health and wellness is a must for leaders navigating this new wave of uncertaintyJankowski agrees saying corporate America needs to remember how employees looked to them for information guidance support and reassurance in the early days of the pandemic and during other crisesFor many people early in the pandemic and after their employer became the most credible source of information she says Employers stepped up and employees have now come to expect this thoughtful ongoing communication They feel it has been embedded into the corporate cultureSenior comms people understand this but I have heard of a lot of them going into C-suite meetings and seeing not everyone in the C-suite understands this Jankowski adds noting that executives can lose the faith of employees if they are not accommodatingIt has become an expectation of any employer now to put employee health and well-being first so they cant win with any of this stuff anymore she adds But they can certainly lose if they misstep with employees both in terms of their loyalty and the reputation of their brandThis story first appeared on PRWeekhttpswwwprweekcomarticle1734876no-panic-ready-pivot-omicron-emerges-communicators-lean-lessons-past-two-years

Fri, 03 Dec 2021

Marketers prepare for the COVID endgame

Marketers prepare for the COVID endgame

As an exhausted nation looks to 2022 and the end of a pandemic that has taken close to 770000 American lives top experts are finally offering some cautious optimism But given that cases of COVID-19 rose again in most states during November after ebbing in October theres likely to be more bad news before the good kicks inThe possibility of a winter surge here is very real And vaccine effectiveness against infection is not as strong as it once was Dr David Dowdy associate professor at the Johns Hopkins Bloomberg School of Public Health reported during a November 17 media briefinghttpswwwyoutubecomwatchappdesktopvDNdOlSdit7Ufeatureyoutube Were likely to see local outbreaks and perhaps winter surges for many years if not for our lifetimesMedical marketing remains an inherently forward-minded business Thus it should come as no surprise that it has shifted its pandemic-related communications efforts both those centered specifically around vaccine acceptance and those pushing broader messages around hygiene and good health practices into proactive modeThe Ad Council which has been at the forefront of vaccine messaging has enlisted more than 280 national media partners to get the word out Collectively its efforts have driven nearly 11 million sessions on GetVaccineAnswersorghttpsgetvaccineanswersorg Of those who visit the site with concerns nearly 60 left feeling more confident about getting the jab the organization reportsIn all at least 75 of American adults who are eligible for the vaccine have seen its ads according to Heidi Arthur chief campaign development officer at the Ad CouncilWere following the same strategy weve followed since the beginning of the pandemic she says Once vaccines became readily available we focused on healthcare professionals because they were on the frontlines And now at the tail end of 2021 and as we think ahead to 2022 we have new efforts underway focused on parents of younger kidsIn addition the Ad Council is working with community-based organizations and other trusted voices such as faith leaders the NAACP and the Black Coalition Against COVIDWere not flipping a switch and turning it on and off Arthur continues If we learned anything from this its to plan for the unplanned and be prepared to pivot It continues to be important to answer the questions on peoples minds and normalize the whole notion of having questionsElyse Margolis group president at Real Chemistry has worked on vaccines for more than 20 years She also worked in Ghana and Indonesia as a Peace Corps volunteerNot surprisingly then she warns marketers and communicators not to let their feet off the gasAs we look at real-world evidence whether its about vaccines or the way diseases are being managed were realizing more and more that its not enough to assume weve got it covered whether its through marketing or communications or a blend of both she explainsThats because the country has traditionally looked at diseases very monolithically she says operating under the assumption that every patient with a particular illness experiences basically the same journey But with COVID-19 geography socioeconomic status race and ethnicity have all played key rolesNow were seeing much more nuance says Margolis As a result of the pandemic then the industry is likely to continue its move away from the notion of mass marketing to patients and consumersBy taking a much more individual-focused approach and being led by data well be able to not only use our resources in much better ways but well also much more effectively connect with patients so that we can get them from point A to point B more quickly Margolis addsAnother COVID-era learning that marketers are taking to heart is that theres no such thing as too much access Thats why over the course of the next year communications will be further streamlinedAccessibility means giving them the one page they really need to know Margolis says Its going the extra mile and making sure all our constituents are able to understand the information were putting out thereAgencies in particular have had to respond to the conditions across the globe with both nimbleness and sensitivity To that end in April 2020 IPG Health launched a new company YuzuYellohttpswwwyuzuyellocom to focus on patient-support servicesAs a result it was able to help clients fill the void that existed between patients and physicians when they were talking about other aspects related to their health In the early stages of the COVID lockdown chronic conditions such as heart disease and diabetes didnt go away says IPG Healthhttpswwwmmm-onlinecomhomechannelinterpublic-pairs-fcb-health-mccann-health-networks-to-form-ipg-health chief commercial officer Mike GuarinoExpect such support-minded organizations to continue to thrive in 2022 If theyre able to use data and analytics to inform their every communication all the betterIn a world where physicians dont have reps coming into the office data fills that void Guarino addsOf course the primary challenge as the country heads into 2022 is swaying the remaining vaccine holdouts The problem There remains a not-so-small part of the population that has rejected every entreaty along those lines whether gentle urging or get-the-shot-or-lose-your-job mandatesNo matter what the data says theyre not going to believe it In their minds data is not truth Guarino says So we as HCPs need to find ways to convince people that this data really is the truthDuring the November 17 media briefing Rupali Limaye director of behavioral and implementation science at Johns Hopkins Bloomberg School of Public Healths International Vaccine Access Center stressed the importance of inoculating kids aged 5 to 11 But she doesnt think the effort can succeed without yet another attempt to persuade skeptical guardiansThats why its still important to provide information to those who have not been vaccinated due to a lack of confidence in vaccines and perhaps concerns about safety as well as a general distrust in government Limaye said I would argue that we need to get better at risk communication at different levels not just public health entitiesMargolis agrees Were starting to see a different narrative which is that we cant do this with a sledgehammer she explains The most successful campaigns were the ones that really took a dynamic nuanced approach They werent threateningAnd she adds its important to remember that regardless of how you may personally feel about vaccination some valid concerns exist Weve never lived in such a big clinical trial involving the whole world she explains Intelligent people will continue to have questions

Fri, 03 Dec 2021

Unmasking Scents – Your Nose Knows More than You
Think

Unmasking Scents – Your Nose Knows More than You Think

Person smelling cherry blossomsMarket researchers regularly work with the senses For our purposes today let us consider the important but underappreciated sense of smell Scent is certainly nothing new Scents have no doubt been known to mankind since humanitys first breath and today scent plays a specific role in marketing But are we as researchers doing everything we can to squeeze the most out of our knowledge of research of scents odors and the sense of smellAs beautifully described by Krusemark Novak Gitelman and Li 2013httpswwwncbinlmnihgovpmcarticlesPMC3782615 the olfactory sense operates with a unique and intimate connection to emotion Certainly we appreciate the power of scent when we recall memories from crucial moments of our lives We then realise that distinct memories retain an association with distinct aromasWhen used alongside our other four senses and in relation to products the olfactory sense can be the key to the hearts of consumers If the color of a mug can change the taste of a coffee Van Doorn Wuillemin Spence 2014httpsflavourjournalbiomedcentralcomarticles1011862044-7248-3-10 then imagine the potential that using the sense of smell brings to marketing Fortunately the relation between scent and product is researchableSome companies know how to deal with scents For example the concept of ambient scents in shops is already widely known and widely employed However in our contemporary pandemic era where wearing masks has become near-universal and disinfectant products see widespread use choosing the right words to describe what consumers might expect from a product becomes increasingly crucial The description of a product may be crucial In turn marketing departments that rely on the role of scent in their product advertising must hit the sweet spot with their messaging The product will then be congruent with the actual experience consumers go through after buying their product Its safe to say that we are playing with the trust of our clientsThe trend is that the marketers dealing with scents increasingly reach for non-conscious measures Its not that consumers feedback about scents is wrong or invalid its what makes it hard to describe Words With the growth of technology marketers are aware that there are some ways to give themselves a chance to find out what truly lies underneath consumers words and what attributes can be assigned to a scent Non-conscious measures are one of these approaches that work on smell-attribute relations and increase the opportunity of acquiring more insightsCase studyA dogs nose poking through a fenceImage Crazy Cake UnsplashhttpsunsplashcomphotosughGG52S0TsNon-conscious measures help us to capture true attitudes that may be hidden explicitly At NEUROHM with the usage of iCodeTM we tried to understand which fragrance out of all five tested best fit the following characteristics Relaxing Cosiness and Freshness The results below describe the two most interesting fragrances As these above-mentioned features could be successfully used in advertising campaigns it was crucial to investigate the fragrance associations with the usage of non-direct measures Reaction Time helped us discover what lied underneath the explicit answers This extra layer of confidence gives us a wider and more accurate understanding of consumers perception of the fragrances By looking only at respondents explicit declarations we would not only come up with inaccurate conclusions but on top of that our business decisions might mismatch with the actual impression of the fragrancesBy using iCodeTM which checks respondents speed of answer and based on that establishes their level of confidence we were able to capture their more implicit and in-depth opinions The faster the reaction the more grounded the opinion The slower the more hesitation creeps in Based on Reaction Time we know that fragrance A which smelled like a cinnamon cookie was associated with a sense of relaxation the fragrance is likely named to invoke Christmas season memories Thats why the value relaxing could be successfully added to the fragrance package This outcome resonates with the fact that respondents also admitted that on an emotional level they connected fragrance A with cosiness further confirming an association with emotional warmth Last but not least people explicitly agreed that the same fragrance is also connected to freshness but the level of confidence showed that there were no major differences people hesitated in both cases This confirms that we should smell emotionally as it changes perspective and perception All these insights might be easily translated into real business actions as we now know how to reach consumers emotionalityRelated Lead By The Nose Its Time to Embrace Scent Advertisinghttpswwwgreenbookorgmrbrand-impactlead-by-the-nose-its-time-to-embrace-scent-advertisingIn their GreenBook Blog articlehttpswwwgreenbookorgmrbrand-impactlead-by-the-nose-its-time-to-embrace-scent-advertising Hannibal and Malcolm Brooks say that consumers are willing to sniff what youre selling However in the situation when its not possible to sniff it you want to know how it will make you feel A description that truly matches the science acts as a guideline for consumers and penetrates their senses Fragrance is a subtle topic to research and so we must approach it with the great care We encourage you to try non-conscious measures to sharpen and amplify your understanding of consumers senses in this delicate fieldHeader Image Eugene Zhyvchik UnsplashhttpsunsplashcomphotosDGeA2cAcQkThe post Unmasking Scents Your Nose Knows More than You Thinkhttpswwwgreenbookorgmrinsightsunmasking-scents-your-nose-knows-more-than-you-think first appeared on GreenBookhttpswwwgreenbookorgmr

Fri, 03 Dec 2021

Operations View all
Major Tool Combines Talent And Automation

Major Tool Combines Talent And Automation

Mike Griffith speaking at Chief Executives recent Smart Manufacturing SummitMajor Tool Machine is humming like a lathe these days but the 160 million company is facing an increasingly acute shortage of skilled labor Mike Griffith president and his team are countering with a take-no-prisoners approach to employee retention and acquisition combined with an accelerating embrace of the Industry 40 industrial-automation systems that are picking up where sparse and outmatched humans leave offThe 420-employee Indianapolis company is a contract manufacturer of large and complex machining fabrication assembly and testing services for markets ranging from defense to nuclear power to semiconductors Maine-based Precinmac a diversified maker of high-precision machined components and assemblies acquired Major earlier this yearOn the Labor SideGriffith continues to optimize the care and feeding of Majors workforce as the companys biggest asset in taking advantage of growth opportunities Heres some of what hes doing Improve the handoff Ten years down the road 25 percent of our workforce will be retired Griffith said Five percent is eligible for retirement right now The loss of institutional knowledge there will be a killer We have some of the most skilled welders in the country Sometimes you dont even know what youre missing until they leave Flip em the keys Twenty percent of employees have been with Major for 20 years or more Theyre attracted for example by regular service awards that recently culminated in the gift of Cadillacs to two employees whod been with the company for a half-century Major also takes dozens of long-serving employees to a huge Christmas lunch at a surprise location every year Were a family Griffith said Skill your own Major established its own training program for machinists and welders who typically come out of high school or vocational colleges It pays mentors an extra 1000 a month to hand-hold a welder or maintenance trainee Major works with a Toyota-led program for maintenance apprenticeships Reach outeverywhere The company sponsors Manufacturing Days for kids school tours job fairs radio ads referral bonusesyet its a losing battle I cant even find people to fill some of the simplest jobs Griffith saidOn the Automation SideFacing the seemingly inevitable further slippage of the quality of its human workforce Major has been taking these steps Document everything Last summer the company had nine interns documenting the heck out of everything we do Create automation momentum Major is swinging decisively into more automation robotic welding and sensor-fed and AI-powered controls on multimillion-dollar machine tools to avoid human errors that could be disastrous Aim for the holy grail Tool-monitoring adaptive control is the next step for us Griffith said Were forced to put people on multimillion-dollar machines and with no more than five or six years as a machinist We have to adapt technology to help protect ourselves and make us more efficientThe post Major Tool Combines Talent And Automationhttpschiefexecutivenetmajor-tool-combines-talent-and-automation appeared first on ChiefExecutivenethttpschiefexecutivenet

Fri, 03 Dec 2021

Being A Great Boss Matters More Than Ever

Being A Great Boss Matters More Than Ever

Having a great boss should be a desirable feature of an organizations leadership culture Yet despite earnest attempts in training and development we have a long way to go Gallup reports that one in two US adults have left their job to get away from their manager and improve their overall life at some point in their career But there is more So many of the formidable human capital challenges facing companies today are those in which the manager plays an integral role As a result of the worldwide Covid-19 pandemic record numbers of people are leaving their jobs in search of better ways to work and live Contributing to the Great Resignation are unreasonable manager practices that lead to inordinate workloads and employee burnouthttpswwwwashingtonpostcombusiness20211007top-reasons-great-resignation-workers-quitting Gallup Engagement Survey results for 2021 show that 15 of US employees are actively disengaged They report miserable work experiences and poor managementhttpswwwgallupcomworkplace352949employee-engagement-holds-steady-first-half-2021aspx Cries for inclusion equity and belonging continue to increase with dramatic intensityPerhaps the simplest and best response to the common thread among these issues is to re-focus attention on the relationship between a boss and direct reportsnot just in the belly of the organization but at every levelBest Boss BehaviorA Best Boss focuses on the what how and why of interacting with direct reports in ways that matterboth to the relationship itself and to the needs of the business Research shows five key intersecting areas1 Leads from a Higher PurposeIn balance with a focus on the business and self-interest a Best Boss prioritizes and holds the best interests of direct reports at heartin a way that is authentically felt by the other An evolving trust and mutual respect become the overriding foundation for all conduct because the employee senses the value the boss places on the interpersonal relationship Employees might describe a Best Boss in this way quotes and illustrations from my researchHe gave me the confidence I needed to make a huge career change He also supported me instead of maximizing his self-interests by keeping me thereSome leaders are quite overt with this leadership philosophy Other leaders may never explicitly articulate a higher purpose or have reflected on this personally Yet their behaviors clearly convey the notionHe just took that extra stepa personal step a human step and always in a most genuine wayIllustration Sue an internal change management consultant will never forget her first business trip with her new boss He unexpectedly and boldly seated himself next to her on the plane and announced Sue I like to know the people I work with Tell me about yourself your family where you come from and anything else They spent the next two hours getting to know each other Instantly she was convinced of his authenticity2 Activates PotentialA Best Boss observes values and puts to use the knowledge skill and experience of an employee The boss also understands there is additional potential inherent in an employee and seeks to provide opportunities to cultivate it in the context of both employee interest and business needMy bosswould often defer to or ask my opinion in front of his very important customers This was a gesture of explicit trust and belief in what I could bring to the tableHe would do all sorts of things to get me out of my comfort zonepush me even sometimes provoke me He saw the potential but also saw that I was holding something backIllustration New to the chemical division but not to the corporation Dan was a business analyst looking for ways to expand his influence in the organization He decided to introduce himself to the president of his new division The president was so impressed with Dans views he invited him to a corporate operating committee meeting to listen in When the division president surprised Dan by asking for his opinion unexpectedly Dan felt highly energized3 Promotes Dynamic AutonomyA Best Boss conveys vital information on an ongoing basis to otherwise autonomous direct reports so they can perform optimally These bosses impart the big picture surrounding the organization from both a strategic and external perspective eg competitive landscape They also provide clear expectations and describe line of sight so employees understand the connection between their goals and those of the organizationShe helped me understand the bigger picture of the business and how that connected to my goals Then she allowed me the freedom to act and think giving me a white piece of paper to do my jobIllustration Sweta was a senior economic advisor in the financial services industry She recalls a Best Boss who had the uncanny ability to summarize a major corporate challenge on one piece of paper and then explain it Working for him helped her see the corporate world through the eyes of the CEO He taught Sweta to apply principle and mission assessment before performing analytics4 Provides Pervasive FeedbackThe Best Boss doesnt miss an opportunity to provide constructive and reinforcing feedback to a direct report With trust as the backdrop feedback flows freely A great boss realizes there is no successful system that operates without ongoing multifaced feedbackHe regularly complimented my work and that of those around me and he gave constructive criticism artfullymeaning that I never felt corrected just redirectedIllustration Paul was a gifted IT professional working in a manufacturing organization A talent review revealed the waning support managers had for Paul due to his lacking interpersonal skillsothers did not want to work with him Paul was given a new boss who was willing to address this developmental challenge The skill of the new boss in providing multifaceted and ongoing feedback proved instrumental in shaping Pauls interpersonal skills that in turn enhanced both his value to the company as well as his career options5 Inspires Continuous LearningThe Best Boss sets up a culture of continuous learning by sharing an open philosophy regarding mistakes That is employees are encouraged to discuss mistakes when they occur Together they mine lessons learned from the situation Finally all relevant learning is applied going forward This practice fuels employee confidence and instills learning agilityHe told me when I started the job that I was going to make mistakes but as long as I kept him informed he could work it outThe Best Boss approach to mistakes increases the employees propensity for taking calculated risks over time This comes as a result of being freed from the fear of failure as well as having increased opportunities to learn from experience buoyed by the boss ongoing feedbackEmpowered I felt like I could take risks and push myself I wasnt afraid of making mistakes I could work outside the boxIllustration Rose was a creative marketer who took a role as a senior campaign manager in the dental industry Roses boss knew that as she came from a less regulated industry her innovative ideas would be met with resistance due to the companys strict and sometimes outdated standards and practices Roses boss advised her Dont let resistance stifle youif a campaign fails we will make a point to learn from it and steal those aspects we can use going forwardBest Bosses matter particularly in todays worldthose working for a good manager report high levels of engagement and performance Often they bring the practices of their Best Boss to those they in turn will lead Now is the time for Best Boss leadershipit is the path of maximum return for balance harmony and growth of people and their organizationsThe post Being A Great Boss Matters More Than Everhttpschiefexecutivenetbeing-a-great-boss-matters-more-than-ever appeared first on ChiefExecutivenethttpschiefexecutivenet

Fri, 03 Dec 2021

Straight Talk From An Old School HR Pro

Straight Talk From An Old School HR Pro

While theres no shortage of advice and ideas floating across LinkedIn authenticity can often seem in short supply Theres such an overabundance of personal brand building and happy talk Aw Shucks Look What I Did that true voices punch throughSo I was thrilled and a bit surprised honestly to discover that one of those breakthrough voices belonged to Sharon Jautz one of my all-time favorite colleagues a human resources pro who literally saw just about everything you can possibly imagine while running HR back in the day for Playboy and Forbes where we worked together not to mention decades at Fairchild Publications now Conde Nast and Reed BusinessNow head of Head of HR for Ascentials Marketing Group and Product Design brands in North America I keep finding myself gasping cackling or a combo of both when her postslargely aimed at helping young workers navigate the reality of the workplaceshow up in my feed Her cutting aphorisms crackle with the candor I find missing from much of the corporate public square Its the voice of the straight-talking sage coach-managers I grew up around who preached self-reliance in the office jungle Human helpfulhardly softand unafraid Work life balance is your responsibility she wrote in one post Your manager doesnt have a secret decoder ring to determine if youre working beyond your capacity Speak up and take control of what matters in your life worklifebalancehttpswwwlinkedincomfeedhashtagkeywordsworklifebalancehighlightedUpdateUrnsurn3Ali3Aactivity3A6848171643341193216 I am constantly putting things where they dont belong like the cereal in the fridge or my keys in the laundry or my faith in other people Your word at the end of the day defines your integrity If you say youre going to do something do it And if you dont or cant get out in front of it immediately Dont ever compromise your personal integrity Its all youve got It is a complete waste of time to argue with your manager or anyone really about their perception of you Rather than argue say Well have to agree to disagree on what youre sharing That said I hear you and Ill be sure my behavior moving forward reflects whats important to you Pro Tip For the love of all that is holy please dont send an IM that says Hi Instead say Hi Do you have the monthly sales report Your abilityinability to manage conflict your abilityinability to quickly problem-solve and your relationship management skills are what will exhaust you at work Not necessarily the workloadI find being the age that I am actually right now the things that I struggle with at work are so different than what a younger generation struggles with she told me recently when I called her up to ask why shed taken to posting like this on LinkedIn What I struggle with is you know Google documentslike am I sharing this with the world But my colleagues dont struggle with stuff like that Instead they struggle with how am I going to deal with this really sticky problem And I always think well to me thats easy Heres how you do that I thought you know what I should just share it I should just like put it out there because if Im thinking it I bet you other people are tooSo whats she seeing thats worth leaders in the corner office knowing these days I asked her about that as well as some of my favorite posts that shes written in the last year or so Excerpts of our conversation edited for length and clarity followOne of the things I was struck by that you wrote not too long ago you said the great resignation Hardly I call it the great realignment What do you mean by that What are you seeingId like to think that people have rediscovered their bravery and that in fact hanging onto a job because of fear that you have to have a traditional job you have to pay the bills got turned on end And we were okay Its not like it wasnt terriblebecause it wasbut actually we realigned and created a new way of workinghttpswwwwsjcomarticlesworkers-quit-jobs-in-droves-to-become-their-own-bosses-11638199199 People now are throwing their hands up in the air saying why do I have to come in to work I dont So I think thats where people are realigningtheyre seeing that theyre braver that they are more resilient than they ever thought they could be And changing the way they work is possibleAnother one that I love from you is Please stop trying to staff your team with just A Players Sometimes those B players that show up get the work done and take on commitments for the team are just what the doctor ordered If everyone were an A it would be the Hunger Games corporate editionYour B players sometimes really get overlooked the people that can be counted on to show up to do the job and do it well Theyre not lighting the world on fire Theyre not coming up with the next greatest invention But not everybody has to The work has to get done at the end of the day If everybodys up in the stratosphere strategizing but theres actual fires on the ground that need putting out you also need that B person Whos going to show up and and know how to get stuff done and move that needle You need a combination of the strategizers and the inventors and the just crazy smart people Then you need the smart people the diligent people the people that you can rely on to show up and actually get the job out the doorOne of the other things you made fun of was that is companies want Rockstar employees as Rockstars are known for punctuality even tempers and a desire to work in a corporate environment Talk a little bit about the desire to bring in these Rockstar employees and what youve seen actually happen with thatThats sort of my dig at corporatism Its just one of those words that just drives me nuts More important than having an incredible skillset and curiosity is theyve got to align with the culture I always say to people give me nice and give me curious and I can train the rest Right But I cant train you to be nice And I cant train you to be curious and interested and finding out more So if you dont have those attributes you can come in guns ablazing but youre actually not going to be able to sustain that at any company Youre not going to be a good fit People are going to think youre just exhaustingOne thing that you wrote aboutand there were a lot of comments around thiswas when a young person had blown up on social media and you defended them and said are we not allowed to make any mistakes anymore Is everything we do going to trail everybody Talk a little bit about hiring when everything everyone has ever done back to grade school is available for reviewI remember that specifically it was about that Teen Vogue editor Alexi McCammondhttpswwwnytimescom20210318businessmediateen-vogue-editor-alexi-mccammondhtml I thought my God if somebody had shown a light on stuff I had done or said when I wasI cant remember the specifics of her casebut it was like something she said 10 years ago when she was actually a 16-year-old child She said some unkind insensitive and terrible remarks about Asian people I thought to myself my God heres this woman who was now 27an evolved educated woman who made this error in judgment when she was a 16-year-old childThey could have backed her and said Listen shes got the chops for this job Shes proved her way Shes reformed her way of thinking Shes no longer this person she was when she was 16 years oldas I hope you all are notand she deserves a chance because she erased the comments she disavowed them and was embarrassed by themSo it wasnt like there was no reform or understandingthere was Instead Conde Nast just decided to fire her They went with the woke masses that were just like get rid of her get rid of herIm sitting here going she was a 16-year-old child when she said those foolish things And by the way shes taking responsibility for it Give her a chance Is there are no path to redemption Sometimes there isnt right But I think a 16-year-old child saying something thats brought to light 10 years later when shes an adult deserves some considerationId love to leave with this its one of my favorites This is like 10 months ago or so You wrote Heres a suggestion for you maintain mental wellness Write letters The first one is to yourself outline your achievements What made you laugh What was the highlight of your week The second is a letter to a family member or a friend People love to get personal mail Even if the message is as simple as Im thinking of you loving kisses Focus on kindness to yourself and othersIm a letter writer My grandmother when I was a little girl she was a secretary in her career days Every Friday shed have my grandfather take out the typewriter She never wanted to lose her skills Every Friday we would have correspondence day and she would write to her sister in Connecticut We were in Massachusetts at the time and I would write to my parents Every Friday that typewriter came out and I got a piece of paper and a pencil and I could write my letter I got into writing letters very early and I guess yeah its very cathartic for me Pen to paper right The old fashioned wayThe post Straight Talk From An Old School HR Prohttpschiefexecutiveneta-voice-of-reasonable appeared first on ChiefExecutivenethttpschiefexecutivenet

Thu, 02 Dec 2021

Clinical & Regulatory View all
AI-driven innovation in life sciences: Unlocking the page –
20+ years of digital innovation at Elsevier

AI-driven innovation in life sciences: Unlocking the page – 20+ years of digital innovation at Elsevier

Mark Sheehan is VP Data Science on Elseviers Life Science team His 20 years at the company maps closely with Elseviers digital journey over that time And today pharmaceutical companies can follow a similar journey albeit highly accelerated using Elseviers latest AI-driven RD boosters Mark has enjoyed many valuable experiences along the way from the joys of cracking open a newly printed book to enabling people to speedily crack new synthetic pathways at scale Yes innovation always involves new technology But its equally about human collaboration he saysWhen Mark joined Elsevier in 2002 as a project manager the company was in the first phase of transitioning away from being primarily a print publisher With each technological transition that followed from the move from print to online through to content enrichment and now to predictive modeling Mark was closely involved with Elseviers transformation into becoming innovators in information analytics Today he leads the data science team for the Life Sciences exploring how AI and other technologies can streamline the research and development work of chemists and biologistsIn many ways Marks career is not only a mirror of Elseviers evolution over the same time but also of the current evolution of many companies and organizations who are embracing digital transformation to achieve their short- and long-term goals We asked Mark to look back at some of his pivotal professional moments that may resonate for those on this journeyFIRST WAVE THE DIGITIZATION OF INFORMATIONSo you were there at the internets big bang Mark Sheehan In some ways I did get the full spectrum When I started in publishing immediately prior to Elsevier I was working in a very small journals publisher where they copyedited typeset and printed the journals themselves all in the same small building in North London And when I arrived at Elsevier it was a classic case of right place right time Luckily I proved to be a terrible copy editor and proofreader I just didnt have the patience for it But I did have a natural affinity for computers and some rudimentary programming skills backed by a willingness to learnMy first boss in Elsevier was a great guy and very supportive of my growth But we came from very different worlds He would love it when the first copies of a book came in from the printer hed pick it up sniff the fresh smell of ink on paper and vigorously shake it upside down to make sure the binding was good Meanwhile I was this enthusiastic puppy evangelizing about the internet and jumping up and down to take on each and every task relating to the shift online He largely left me and the other geeks to it and put a lot of trust in us to lay the foundations for the futureBy then ScienceDirect was already up and running a sign that the um shelf life of those printed books was becoming limitedScienceDirecthttpswwwsciencedirectcom was actually an amazing strategy for the time As a subscription service offering all Elseviers content in one place at one price there are some comparisons with what Spotify would do with music years later So it was a bold shift for the whole company first in journals then in booksDoomsayers were predicting the death of the bookIndeed With the rise of desktop publishing the whole notion of a book as a container of information was fundamentally shifting We began thinking about what unit of information did the customers ultimately want How could we best organize these articles and journals for them Did they want the full book or just a chapter Again its similar to music when customers shifted from CD to purchasing individual tracks on iTunes Forgive me I do use a lot of music analogies but both these industries were fundamentally disrupted in parallelBut coming from a place as a legacy print publisher Elsevier must have had some grumpy employees unwilling to embrace the shift to digitization And Elsevier is a rather huge companyYes its a common perception that larger companies are slow to change And there were challenges lets be clear on that Some people really cared about the craft of print which is great and print does remain important in many markets And yes some colleagues got upset sometimes that we had to standardize our print designs so they could also work online which I can also sympathize with And indeed to push through change you have to consider the human implications as much as the technical ones But most were quick to see the bigger story was not about paper but about the transmission of information and being able to unlock what was written on the page for the largest scientific audience possibleSECOND WAVE LEVERAGING THE DATASo the average Elsevier employee proved to be less obsessed with books than with informationOnce they saw that the internet wasnt a threat and wasnt taking anything away but rather just changing how we disseminated the information the shift was clear for all of us And as individual consumers we were all evolving with the times getting iPods Kindles laptops et cetera Everyone was aware of where the world was going because we were part of that world in the middle of this amazing shift in society And yes some worried about whether their job would become obsolete But they soon recognized that their skills were still valuable andor adaptable in tandem with these changesBut the true tipping point the payback only came later when e-revenue eclipsed print revenueYes every year the digital revenue grew and grew and suddenly there was this tipping point when we stopped focusing exclusively on when the book hit the warehouse for sale but also when it appeared on ScienceDirect or was available on the Amazon store Basically we were leveraging what we already had spent years building a solid digitized foundation So this second wave was much less bumpy it was more about providing more and more different types and variations of deliverables for different consumersAnd as this reach continued to extend the way people consumed our content fundamentally changed as well it was no longer exclusively about browsing through the library and reading many physical copies to find what you needed It was becoming more about how to optimize your search across many online sources and databases So the challenge became more about streamlining the finding of the digital needle in the exponentially-expanding haystackTHIRD WAVE FROM MANUAL TO AUTOMATEDSo the next step was to leverage the digitalized text even further applying data science and AI to enrich and extract from this information in whole new ways to help with digital search and discoveryMy department first came together in Elsevier five or six years ago to look into what can we do to move the needle on data science in the Life Sciences We discovered early on we could do a lot of things to automate our traditional manual curating processes which previously involved very smart people reading all these articles literally page by page and doing all sorts of clever annotations based on following these dense indexing rule books But we also discovered that no matter how much technology you use theres a human limit to how much you can scale this approachSo to move forward we began to wonder what would happen if we could teach the machine to read it all do some initial enrichment that would update our customers quickly on new research and also flag any interesting material to be read and indexed in detail by an expert Luckily Elsevier already had some in-house tech pioneers who had already started building some automated tools and paths that we could quickly extend for processing at scale particularly for our chemistry database Reaxyshttpswwwelseviercomsolutionsreaxys and our biomedical literature database EmbasehttpwwwembasecomCan you tell us more on how the humans-meet-machine-learning axis was applied in ReaxysBasically we realized two things First that a single silver bullet technology doesnt exist for our use cases It certainly wont give you the range of what a human being can do nor what your customers are asking for But if you stack different and complementary technologies together they can work to cover different elements and you can get a much better view more sides of the elephant as it wereSecond When this department first started there was a team of about 20 PhD-level chemists and biologists who in some cases had been carefully curating these enrichment flows for 30-plus years We then brought these manual domain experts together with our data scientists and analysts to work together to train the machine This led to amazing results as seen with our current patent coverage for exampleIn just that first year of our team coming together we were able to deliver new automated capabilities for Reaxys that could enrich articles from 16000 journal titles per year versus the 400-odd we processed previouslyNEXT-LEVEL MAGICWhat do you see as the next huge leap forwardWell if I can backtrack a moment Weve been talking about the digital journey from content such as the books and journals on ScienceDirect to data such as the facts and concepts indexed from those books and journals for easier search and discovery But the power of machine learning can also be used for predictions to in effect teach the machine chemistry by feeding it massive volumes of complex chemical reactions and factsFor example machine learning models can be used to not only correctly identify well-established paths to create a certain compound as well as a trained chemist but it can also suggest previously unknown paths to synthesize that compound paths that can be cheaper faster and more environmentally friendlyAlready Entellects reactions workbenchhttpswwwelseviercomsolutionsentellectreaction-workbench can be used to create such models from our Reaxys data and other high-quality data sources And the Reaxys Predictive Retrosynthesishttpswwwelseviercomsolutionsreaxyspredictive-retrosynthesis tool helps even very experienced chemists by suggesting new synthetic paths using a range of best-in-class proven predictive models Meanwhile we are continuing to work with a number of leaders in the field of predictive retrosynthesis such as eminent researchers like Professor Mark Waller who published a very famous paper for Nature Planning chemical syntheses with deep neural networks and symbolic AIhttpswwwnaturecomarticlesnature25978 which provided some of the foundational work for ReaxysAnd this process of predictive modeling can continuously improve as we add more enriched data and as our human experts validate the outputs of the machine learning models Theres still so much more opportunity in this space and research continues to move forward all the timeWhat projects excite you most in terms of furthering this continuous improvementWell without giving away too many company secrets we have made some fantastic advances in recent years to mine the full text of chemistry-related journal articles And since Elsevier acquired SciBitehttpswwwscibitecom last year we are working to add their powerful semantic technologies into our data science toolkit for further advances particularly in the biomedical space But in general we will continue to expand our automation capabilities while also moving deeper into the predictive chemistry space that I mentioned earlierWe also have a very productive research collaboration with Professor Karin Verspoor and her doctoral team in Australia via our ChEMUhttpsresearchcollaborationselseviercomenprojectschemu-cheminformatics-elsevier-melbourne-university-lab Cheminformatics Elsevier Melbourne University collaboration related to automating ways to extract information about chemical reactions in chemical patents And as a result we are making real headway into the many and varied challenges of training a machine to read tables and accurately extract information from them which is very valuable for chemists and other researchers as you can well imagineWe are also doing a lot of work with our research partners led by Dr Gordon Broderick at Rochester Institute of Technology looking at in silico biologyhttpswwwelseviercomdataassetspdffile000987831WPCreating-in-silico-Disease-Models-webpdf where you try to do as much early experimentation in the computer prior to live testing which could dramatically cut the time it takes for clinical trials as well as risks So we are really moving forward with all sorts of interesting directions at the momentSo moving forward means partneringAbsolutely With all these different directions and partnerships taking place in this predictive space we are part of a large research community And certainly the Life Sciences requires more collective engagement than in many other sectors in terms of involving academia the business world policymakers and regulatory bodiesAnd we are very much a part of this community whether its partnering with more academic institutions supporting researchers at all stages of their career expanding our interns program or inspiring the younger generations with such initiatives as Amsterdam Data Sciencehttpswwwelseviercomdataassetspdffile000987831WPCreating-in-silico-Disease-Models-webpdf Only together can we really build a healthier future

Thu, 02 Dec 2021

Human Resources View all
Blended working in the charity sector – how to
succeed

Blended working in the charity sector – how to succeed

What four actions did Charity Digital take to make blended working a success CEO Jonathan Chevallier shared all in a recent CIPHR webinarSince 2021 the world of work has undergone many changes Some employers are welcoming employees back to the office while others are adjusting to blended working For Charity Digitalhttpscharitydigitalorguk blended working is the present and future of work I dont think were going to see a mass return of employees to the office any time soon said Jonathan Chevallier CEO of Charity Digital during a recent CIPHR webinarhttpswwwciphrcomwebinar-the-fear-of-the-new-normal-what-is-the-role-of-hr-and-health-and-safety-teams but how exactly has the charity succeeded with this new way of workingHere we share more about Charity Digitals experience with blended workingWhat is blended workYou may have heard of this term also known as hybrid working quite a lot since the start of the pandemic Blended working is a termhttpswwwcipdcoukknowledgefundamentalsrelationsflexible-workingplanning-hybrid-workinggref that refers to employees working in the office for some of the week and at another location usually at home for the remainderToday as demand increases for flexible working organisations who fail to support blended working and other forms of flexible working may face a risk of increased employee turnoverhttpswwwcipdcoukknowledgefundamentalsrelationsflexible-workingplanning-hybrid-workinggref reduced employee engagement and limitations on their ability to attract talent in the futureFor Charity Digital blended working means a balance of virtual and in-person events and employees being in the office for two days a weekFor us one day of the week is a team day which is mandated to employees So for example if team one is in on Tuesday team two are in on a Wednesday and one day is then free choice so you pick which day you go in said ChevallierCharity Digitals approach to blended working is similar to that of other charities a poll during the webinar found that 30 of attendees allow staff to choose whether they work at home or in the office and just 20 say that staff are working at home nearly all the timeHow did Charity Digital adapt to blended work1 They made sure the right tech was in placeHaving the right technology and tools in place has been crucial for Charity Digital when it comes to blended workingChevallier said We had Office365 and Microsoft Teams which were already rolled out to all employees We have an online HR system and an online finance system We moved to an IP-based phone system so theres no kind of switch that needs to be managed and maintained This means employees can log on from anywhere to their phone and do their workOnline HR systems such as CIPHR HRhttpswwwciphrcomhr-software enable employees to access important documents request holidays manage absences and more from anywhere as long as they have access to the internet When employees are working from home or outside of the office HR software still allows them to access whatever they need2 Set clear expectations of what blended working should look likeChevallier said it was important to make sure all employees understood what was expected of them under this new way of working for it to be a successIts up to leadership to first decide what they want blended working to look like that and then make this clear to all their people So for us it was a matter of saying you need to come in one day a week for your team meeting and then you need to pick one other day which is entirely down to you We communicated this at a reasonably early stage so everyone knew what they had to doChevallier stressed that its the role of leadership teams to make sure these expectations are clearly laid out and communicatedLeadership need to ask themselves how do we want blended working to work in this organisation For me this was a matter of recognising that its important for me to get people into the office so that they can have some team time but also making sure we didnt have strict silos3 Introduced a Covid-19 policyLike many organisations Charity Digital made sure they introduced a Covid policy which made it easier to set clear guidelines on what to do in certain situations during blended workingIn our Covid policy we ask that all employees do a Covid lateral flow test at least once a week We also state that if they have any symptoms any illness whether thats Covid-19 illness or not they should not be in the office4 Reflected on the impact of full-time remote workingLastly Chevallier mentioned that blended working has been a success for Charity Digital because they reviewed what worked and didnt work during their period of full-time remote working during the peak of the pandemic and took relevant action where neededSuccessful blended working comes not only from reflecting on the best of remote working and looking at how to roll that forward into the new blended working but also reflecting on the things we didnt like and looking at how we can eliminate those and get the best of face-to-face working at the same time he saidOur predominant approach at Charity Digital is not to overthink You should try to be agile and rapid in terms of how you respond to issues and engage employees when implementing blended working To hear more on how Charity Digital made blended working a success watch our webinar belowThe post Blended working in the charity sector how to succeedhttpswwwciphrcomadviceblended-working-in-the-charity-sector-how-to-succeed appeared first on CIPHRhttpswwwciphrcom

Sat, 04 Dec 2021

20 alternatives to end an email when “Warm Regards” is too
boring

20 alternatives to end an email when “Warm Regards” is too boring

Warm wishes are often said to people celebrating a special occasion such as birthdays or holidays When you see the phrase warm wishes it usually means that someone wishes you well and hopes for your happiness But what if you dont like this phrase What should we say instead of warm wishes Continue reading to find outWhat is the MeaningUse of Warm Wishes Warm Regards and Best RegardsWarm Wishes Warm Regards and Best Regards are mostly used in for formal writings applications emails notices messages and so on These words depict your affectionfeelings towards an occurred incident or situationWhy alternativeA question arises why do we need alternatives for these words Arent these enough While we speak or write there are plenty of words we all use Such words which are mostly used are common In contrast you wish to look different and unique from the rest of the crowd and wish to mark your signaturebest alternatives to email closings like warm regards and best wishesAn email without a sincere closing is like an annoying mimeIt would help if you alter your way of writing reading and speaking Most times your reasons might be because the constantly used words may sound bland and not unique And seeking an alternative word to end your message is perfectly fineWhy is the Ending of a Letter ImportantWhat is the first thing that comes to your mind when you think about wishing someone a warm wish Perhaps its an envelope with a card or letter inside Maybe you envision a pile of lit candles and some soothing music in the backgroundOn the other hand when talking about a significant and major impact on your writing consider how you end your letter This is because it pushes your reader to either look into your request or not and how you end your letter also gives your reader an opening on how to interpret your message For example starting your letter with Howdy should look interesting But what if this were a formal letter For an interviewIs this going to come across as serious and professional No I dont think so Now this is why your salutation as well as how you end your letter matter They show intentions professionalism and interpretation of your writingWhat About Using WARM WISHES In an EmailUsing Warm Wishes as closure to an email sure is acceptable An alternative for sending an email where you would want to sound professional as well as extend your intentions to build a relationship would be Many Thanks This shows appreciation and honesty which takes your message away from being entirely formalWarm Regards AlternativesWarm Wishes are also used in congratulatory messages However everybody doesnt need to be comfortable with this phrase So here are some alternatives which you can use instead of Warm wishes to end your message or letter Here are the alternatives- Best Regards- Kind Regards- Good Wishes- Greetings- Compliments- Respects- Congratulations- Looking forward to your response- All the Best- Kindest Regards- Salutation- Cordially- Love- With Love- Lovingly- Respectfully- Yours Respectfully- Sincerely- Yours Sincerely- Yours Truly- With Appreciation- Sincerely Yours- Cordially Yours- Kind Wishes- Yours Faithfully- Kind Thoughts- Many Thanks- Kind Thanks- Respectfully Yours- Sincere regards- Best wishesIn summary it is worth noting that there are plenty of words you can use as alternatives for Warm Wishes It all depends on your writing and what you want to portray with it If honesty sincerity gratitude etc matters the most in a formal letter or email then Many Thanks would be a better alternative than Warm Regards because this shows appreciation too While if sounding professional yet honest matters more then Best could come across as an accurate replacement for Warm RegardsWishesThe post 20 alternatives to end an email when Warm Regards is too boringhttpswwwthehrdigestcom20-alternatives-to-end-an-email-when-warm-regards-is-too-boring appeared first on The HR Digesthttpswwwthehrdigestcom

Fri, 03 Dec 2021

Fun Christmas Party Games for Work That You Will
Enjoy

Fun Christmas Party Games for Work That You Will Enjoy

We all love office Christmas party games These are interesting amusing and they make the team spirit even stronger As part of these games we can celebrate Christmashttpswwwthehrdigestcomhow-to-throw-a-memorable-office-christmas-party and all those activities that come with the holiday seasonvirtual fun office christmas party games workNow dash away Dash away Dash all awayExciting Christmas Games for OfficeIf you wonder what the best Christmas office games are keep reading to find out more We present the list of the best Xmas games for your office1 Pass the presentPass the present is one of the most interesting Xmas party games for work The game is fun and easy to play Everything you need to do is pass the gift to the person next to you while the music is playing When the music stops your present will be in someones hands At the same time you will have someones present in your own hands What an interesting way to get a present from a colleague2 Dress competitionAs part of the fun Christmas games for the office you can organize a dress competition That is something that can be truly amusing for each employee Each of them can dress up like an elf Santa or a villain Some additions like reindeer ears will also be interesting You can also make a competition and organize first second and third place with awards for each place As an award you can offer candies cakes and free drinks3 Scavenger huntThe scavenger hunt is one of the best Xmas party gameshttpswwwthehrdigestcomfun-yet-corporate-office-christmas-party-ideas for work You can hide the special items like candies and presents around the office and invite the employees to find them The first team that finds all of the items can celebrate the victory At the same time you can organize the hunt around the office building and make the game even more interesting This will wake up the competitive spirit among the employees4 Christmas song gameIn this game you should guess the popular Christmas songs that are played by popular musicians The person with the best answers gets the price and wins the game Songs can be quite different yet popular From Ariana Grandes Santa Tell Me to Band Aids Do They Know Its Christmas your favorite Christmas songs can be played and guessed by the coworkers You do not have to be a fan of these bands and musicians but you have certainly heard of the songs that represent Christmas time5 Christmas carol triviaWith Christmas carol trivia you can ask endless questions and have the correct answers Make a list of the most popular questions and answers and give your coworkers a little bit of brainwork Ask questions like Whats the name of Jesus place of birth or What is traditionally put on the top of the Christmas tree Those who know the answers will respond with Bethlehem and an angel6 Virtual office Christmas gamesYou can also organize the virtual office Christmas games for your workers In these games you can play with different outfits or sing songs or simply have a toast with a homemade mulled wine No matter what you choose as a celebration you can be sure that your virtual party will be as good as a real-time party at the officeAll of the mentioned office Christmas party games can be plates with a small group or a larger group of employees Each employee can enjoy the games and decorations of the officeYou can make Christmas time the best time of the year for your employees This is the time for some Christmas office games that are reserved only for the holiday season Enjoy your time and take a break from duties by organizing a great Christmas party at your officeThe post Fun Christmas Party Games for Work That You Will Enjoyhttpswwwthehrdigestcomfun-christmas-party-games-for-work-that-you-will-enjoy appeared first on The HR Digesthttpswwwthehrdigestcom

Fri, 03 Dec 2021

Top News
Biotech View all
Medical Device View all

Food and Culture

Cranberry Cake

Cranberry Cake

This cranberry cake is soft fluffy and full of delicious cranberry flavor Drizzled with an orange glaze on top this cake is perfect for the holidaysIm all about eating cake for breakfast brunch and dessert Try out this Coffee Cakehttpstherecipecriticcomcoffee-cake this Blueberry Lemon Pound Cakehttpstherecipecriticcomblueberry-lemon-pound-cake or these amazing Orange Cranberry Muffinshttpstherecipecriticcomcranberry-orange-muffinsThis cranberry cake is soft fluffy and full of delicious cranberry flavor Drizzled with an orange glaze on top this cake is perfect for the holidaysDelicious Cranberry CakeSo the big question is do I eat this for breakfast brunch or dessert Well because of the fruit taste and delicious orange glaze I totally think this can be eaten at any time of the day I love a cake that mixes and matches flavors This one has that cranberry taste mixed into the batter and onto you add in a creamy slightly orange flavored glaze When you mix the two together Its SOO GOODNot only do I think that this cake is amazing but I love how easy it is to make It only takes 15 minutes to put together and then all you have to do is pop it in the oven and wait I know I make that sound easy but when youre hungry waiting is the hardest part It is so good and I love serving it at brunch along with some Apple Streusel Muffinshttpstherecipecriticcomapple-streusel-muffins Blueberry Sconeshttpstherecipecriticcomblueberry-scones and this amazing Cherry Almond Cream Cheese Breakfast Braidhttpstherecipecriticcombreakfast-braid Try them all everyone will go crazy over themIngredients You Need to Make Cranberry CakeThis cake is quick and easy to make You probably have most of these ingredients in your pantry Especially around the holidays because thats when we all have cranberries in our fridge already See the recipe card at the bottom of the post for exact measurements- Butter I like to use unsalted butter that has been softened to room temperature- Orange zest This fresh flavor really takes this recipe to the next level- Granulated sugar The sugar helps sweeten this up and gives a delicious contrast to the tart cranberries- Egg The egg helps to bind all of the ingredients together- Vanilla This adds a slight flavor to the sweet sugar- Flour All purpose flour is what I used and it works great in this recipe- Salt The salt in the recipe enhances all of the flavors of the other ingredients- Baking powder This is what helps the cake rise and stay soft and fluffy- Fresh cranberries Using fresh cranberries adds a delicious tart flavor to this cake You cant have cranberry cake without them- Buttermilk You can use store bought buttermilk but if you dont have any on hand then try making this homemade Buttermilkhttpstherecipecriticcomhow-to-make-buttermilk instead- Coarse sugar This is for topping on your cakeGlaze- Powdered sugar I use powdered sugar instead of granulated sugar because this dissolves much faster and creates that delicious and smooth texture- Heavy cream This will mix in with the powdered sugar making it thick and creamy- Fresh orange juice My favorite part of the glaze This flavor combined with the cranberries is SOO GOODLets Make Some CakeI love the flavor and the texture of this cranberry cake Its perfect for the holidays because of the festive cranberries But lets be honest I bake this all year long- Preheat oven and combine Preheat the oven to 350 Grease an 8 or 9 inch square pan and set aside In a medium bowl cream together the butter orange zest and sugar Add the egg and vanilla and beat until combined- Whisk In a separate mixing bowl whisk together 1 cup of flour salt and baking powder Toss the cranberries in the remaining cup of flour- Combine and fold in cranberries Add the flour mixture to the creamed mixture a little at a time alternating with the buttermilk until fully combined Gently fold in the cranberries- Add batter to pan bake and let it rest Spread the batter into the prepared baking pan Sprinkle with coarse sugar Bake for 35-40 minutes or until a toothpick comes out clean from the center Let rest for 15 minutes before topping with the glaze and servingGlaze- Mix and drizzle Mix the powdered sugar heavy cream and orange juice together until smooth Drizzle across the top of the slightly cooled cakeThis cranberry cake is soft fluffy and full of delicious cranberry flavor Drizzled with an orange glaze on top this cake is perfect for the holidaysBaking TipsThis cranberry cake is easy enough that anyone can make it Here are a few tips to help you make it turn out just right- Dont overmix When you over mix or set your mixer to mix on high then you add more air to your batter Use room temperature ingredients so that you dont have to mix so many lumps and do it on a lower speed- Dont open the oven door I know that its tempting to open the oven door while you are baking your cake But when you open the door while you are baking you let a lot of the heat out This makes it so that your cake will bake unevenly Use the oven light instead of opening the door- Room temperature ingredients I know that this can take a bit of thought beforehand but it really helps Make sure to take all of your refrigerated ingredients out and put them on the counter a few hours before you plan on baking Bringing your ingredients to room temperature really helps them mix nicely together and makes the dough really smoothThis cranberry cake is soft fluffy and full of delicious cranberry flavor Drizzled with an orange glaze on top this cake is perfect for the holidaysVaritationsThis cranberry cake is so easy and delicious And you can mix a few things up to make this cake work just for you Here are a few ideas- Cut the cranberries in half I like to leave the cranberries whole in this recipe but if you like more smaller bites of cranberries then you can cut them all in half before mixing them in the batter Then you are sure to get that tart cranberry taste in every single bite- Frozen cranberries I love using fresh ingredients every chance that I can but you can use frozen cranberries in a pinch You can leave them whole or chop them up- Buttermilk No buttermilk no problem You can make this Homemade Buttermilkhttpstherecipecriticcomhow-to-make-buttermilk instead- Sugar topping You can use demerara turbinado or raw sugar for the topping of sugar Some will have more crunch than others but they will all taste delicious- Add a topping If you want you can try adding in some sliced almonds pecans or walnuts to the top of your cakeThis cranberry cake is soft fluffy and full of delicious cranberry flavor Drizzled with an orange glaze on top this cake is perfect for the holidaysHow to Store LeftoversThis cranberry cake is great to make ahead and eat later Here is how you can do that or store any leftovers that you may have- On the counter Once your cake has cooled then wrap it tin plastic wrap or store it in an airtight container It can last on your counter for up to a week- Freeze To freeze this cake wrap it up in plastic wrap and then a layer of foil Write the date on the foil and this cake can last in your freezer for up to 2 months When you are ready to eat thaw it overnight at room temperature keep it wrapped while thawing EnjoyThis cranberry cake is soft fluffy and full of delicious cranberry flavor Drizzled with an orange glaze on top this cake is perfect for the holidaysMore Delicious Cakes to TryI love baking during the holidays which means that I am constantly trying out new recipes Here are a few of my tried and true favorites that everyone in my family loves These recipes are SOO GOOD and will have everyone asking for the recipes Try them out Im sure that you will find a few that you come back to over and over againhttpstherecipecriticcomcoconut-blueberry-cake-with-a-lemon-sauceDessertsCoconut Blueberry Cake with a Lemon Saucehttpstherecipecriticcomcoconut-blueberry-cake-with-a-lemon-saucehttpstherecipecriticcomblueberry-breakfast-cakeBreakfastIncredible Blueberry Buttermilk Breakfast Cakehttpstherecipecriticcomblueberry-breakfast-cakehttpstherecipecriticcomwarm-gingerbread-cake-caramel-sauceDessertsWarm Gingerbread Cake with a Caramel Saucehttpstherecipecriticcomwarm-gingerbread-cake-caramel-saucehttpstherecipecriticcomapple-pecan-spice-cake-with-brown-sugar-cream-cheese-frostingDessertsApple Pecan Spice Cake with Brown Sugar Cream Cheese Frosthttpstherecipecriticcomapple-pecan-spice-cake-with-brown-sugar-cream-cheese-frostingPrinthttpstherecipecriticcomwprmprintrecipe151943 Cranberry CakeThis cranberry cake is soft fluffy and full of delicious cranberry flavor Drizzled with an orange glaze on top this cake is perfect for the holidaysCourse DessertCuisine AmericanKeyword cranberry cakePrep Time 15 minutesCook Time 45 minutesTotal Time 1 hourServings 12 slicesCalories 242kcalAuthor Alyssa RiversIngredients- Cup Unsalted Butter Softened- Zest from 1 Orange- Cup Granulated Sugar- 1 Large Egg- 1 Teaspoon Vanilla- 2 Cups Flour Divided- 1 Teaspoon Salt- 2 Teaspoons Baking Powder- 2 Cups fresh cranberries- Cup Buttermilkhttpstherecipecriticcomhow-to-make-buttermilk- 1 Tablespoon coarse sugar for toppingGlaze- 1 Cup Powdered Sugar- 1 Tablespoon Heavy Cream- 2 Tablespoons Fresh Orange JuiceInstructions- Preheat the oven to 350 Grease an 8 or 9-inch square panhttpsamznto3xTmAA3 and set it aside In a medium bowl cream together the butter orange zest and sugar Add the egg and vanilla and beat until combined- In a separate mixing bowl whisk together 1 cup of flour salt and baking powder Toss the cranberries in the remaining cup of flour- Add the flour mixture to the creamed mixture a little at a time alternating with the buttermilk until fully combined Gently fold in the cranberries- Spread the batter into the prepared baking pan Sprinkle with coarse sugar Bake for 35-40 minutes or until a toothpick comes out clean from the center Let rest for 15 minutes before topping with the glaze and servingGlaze- Mix the powdered sugar heavy cream and orange juice together until smooth Drizzle across the top of the slightly cooled cakeNutritionCalories 242kcal Carbohydrates 37g Protein 3g Fat 9g Saturated Fat 6g Polyunsaturated Fat 1g Monounsaturated Fat 2g Trans Fat 1g Cholesterol 39mg Sodium 213mg Potassium 133mg Fiber 1g Sugar 20g Vitamin A 309IU Vitamin C 4mg Calcium 51mg Iron 1mg

Sat, 04 Dec 2021

View all

Health & Fitness

Tennis, Badminton, and Soccer Top List of Sports
Scientifically Proven to Increase Life Expectancy

Tennis, Badminton, and Soccer Top List of Sports Scientifically Proven to Increase Life Expectancy

Exercise in general is key to living longerhttpswwwwellandgoodcomhow-much-vigorous-exercise-week But playing certain sports can increase your life expectancy even more A study done by the Copenhagen City Heart Study CCHS and published in Mayo Clinic Proceedings followed 8577 people over 25 years and found that playing certain sports increased life expectancyhttpspubmedncbinlmnihgov30193744with one adding almost a decade to the lives of participantsOne thing the top threetennis 97 years badminton 62 years and soccer 47 yearsall have in common is that they offer more social interaction than individual sports While cycling and swimming made the list right after soccer they offered a life expectancy increase that was noticeably less than the this trio adding on 37 and 34 years respectively This further emphasizes the link between social interaction and longevity Take for instance the people who live in Blue Zoneshttpswwwwellandgoodcomblue-zone-guide aka the longest-living people in the world one of their pillars of longevityhttpswwwwellandgoodcomblue-zone-power-9 is connecting with others and maintaining strong relationshipshttpswwwwellandgoodcomrelationships-help-you-live-longerFurthermore the study determined that these findings were the same even when researchers controlled for other aspects like education socioeconomic status and age But that doesnt necessarily mean that these factors didnt come into play as one of the studys co-authors told The New York Timeshttpswwwnytimescom20180905wellmovethe-best-sport-for-a-longer-life-try-tennishtml citing the example that people with money and the leisure time to play tennis may live longer due to that and not the actually tennis-playingIn general thoughracket sportshttpsbjsmbmjcomcontent5110812 appear to be particularly great at increasing life expectancy due in part to their social aspect but also perhaps because they are physically challenging and require balance and mental strategy along with certain visual and spatial elements A study of Korean women aged 60 and older found that playing table tennis aka Ping-Pong improved their cognitive function more than walkinghttpswwwncbinlmnihgovpmcarticlesPMC4237844 dancing or resistance training And a study of inactive older adults in rural UtahhttpswwwncbinlmnihgovpmcarticlesPMC8391496 found that pickleball improved their vertical jump a marker of mobility and cognitive performance and there was a decrease in self-reported pain Participants in the study also reported a desire to keep playing pickleball even after the study was over So if you needed another reason to embrace the resurgent tennis skirt trendhttpswwwwellandgoodcombest-tennis-skirts consider this your signOh hi You look like someone who loves free workouts discounts for cutting-edge wellness brands and exclusive WellGood content Sign up for Wellhttpswellandgoodgetambassadorcom our online community of wellness insiders and unlock your rewards instantlyEnter Email Address

Sat, 04 Dec 2021

Neuroscientists Explain Why Future Plans Always Sound Fun
but Can Be Anxiety-Inducing Day Of

Neuroscientists Explain Why Future Plans Always Sound Fun but Can Be Anxiety-Inducing Day Of

Whether its a much-needed vacation or a dinner party at your place theres something exciting about making plans for the future You can plot out what youll do and when who will be there and how amazing it will feel to just kick back and enjoy But when the day of said plan actually arrives living them out instead of just canceling themhttpswwwwellandgoodcomwhy-canceling-plans-feels-good often feels like the last thing youd like to do But why is planning more fun than actually you know doingAccording to research anticipating plans can give a bigger mental boost than actually doing the plans One meta-analysishttpsjournalssagepubcomdoiabs1011770956797614546556journalCodepssa found that people reported higher levels of happiness while they were waiting for an event or experience when compared to waiting to receive actual material goods The same holds true for planning versus taking a vacationhttpswwwwellandgoodcomvacation-anticipationBelow neuroscientists delve into specific reasons why planning can be more fun than doing plus how to start making plans you actually will enjoy5 reasons why planning is sometimes more fun than doing according to neuroscientists 1 Your memory of how things went in the past was a little hazyLets take for instance the plan of hosting a holiday party You probably remember the last time you hosted a holiday meal as being a warm and fuzzy experience with friends and family What you might have forgotten though was how stressed out you were trying to get all the food on the table in timeOur brains ability to accurately remember the facts of the past is not terribly good says psychologist Frank Ghinassi PhDhttpsubhcrutgerseduabout-usleadershipfrank-ghinassixml president and CEO of Rutgers Behavioral Health Care We tend to remember things through a lens of emotion or in a way thats less concerning As a result he says you tend to focus on the positives of the experience and skip over the negativesuntil you find yourself right back in the same position again2 You initially glossed over all the work involvedMaking plans is the easy part says neuroscientist Jason Moser PhDhttpsneurosciencenatscimsuedudirectoryfacultyjason-s-moser-ph-d professor of cognition and cognitive neuroscience at Michigan State University In the abstract these things can sound fun he says But getting down to the details which need to be covered as plans approach requires effort In the abstract these things can sound fun But getting down to the details which need to be covered as plans approach requires effort neuroscientist Jason Moser PhDIts also easy to think about the abstract but put off the details like what time you need to leave your place to make sure you catch your flight who is going to watch your dog while youre away and how youre going to have to cram to get all your work done before you leave Dr Moser says3 Reality is complicatedIts easy to imagine your plans will go perfectly There can be a lot of satisfaction to imagining how great the experience will be and how much fun everyone is going to have says psychologist Craig A Smith PhDhttpswwwvanderbiltedupsychologicalsciencesbiocraig-smith an investigator at the Vanderbilt Kennedy Center for Research on Human Development whose work focuses on cognition and neuroscience But he points out the reality may not and often does not fully live up to expectations The reality may not be as wonderful and amazing as the experience you fantasized or dreamed about while planning the event even if things go off without a hitchSome events and experiences can be complicated and the reality of that leaves a window open for potential issues to pop up on the day of Dr Smith says There are often many things that could go wrong and often some things do he says The possibility of things not going the way you planned can be a source of great anxiety and stressA lot of things about reality are also out of your controlespecially once your plans are put into motion Dr Ghinassi says Once the event begins all of the illusion of control evaporates and your ability to actually control things diminishes enormously he says4 You have performance anxietyThere can be a threat of a feeling of failure which is performance anxiety Dr Moser says Thats true whether youre having people come over to your house or going on vacation You can be worried that something wont work rightThat level of uncertainty and stress can lead to anxiety about actually being able to pull off your plans he says The closer you get to the situation where something could go wrong the more the threat is closer and the more you feel anxious about what could go wrong Dr Moser says5 You feel responsible for everyone having a good timeIts easy to feel like the responsibility for everyone enjoying themselves falls on you when youre the one who made the plans Dr Smith says But some people are impacted by this more than others In terms of personality people who tend to be highly perfectionistic are very likely to be greatly upset if even little things go wrong he says Extreme perfectionists tend to hold themselves and others to impossibly high standards and are almost certain to be dissatisfied with how things play out if even the slightest thing goes wrongwhich of course can be extremely stressful to themHow to make sure you actually enjoy your plansWhen whole point of making plans is for you to enjoy them its key to understand how to actually do so To make sure the process is as positive as possible from start to finish Dr Moser recommends trying to remind yourself of exactly how things happened the last time you attempted similar plans but to also try to view it in a positive but realistic light As much as possible try to remind yourself of things that went well he says When it comes down to it we tend to exaggerate how bad things will beDr Smith suggests letting yourself imagine how great the plans youve made will be but also spending considerable effort on trying to anticipate the various things that could go wrong and to try to minimize their probabilityWhen the day of your plans arrives Dr Moser suggests that you simply practice a radical version of acceptance knowing that some things will go according to plan and others wont Its all okay he saysOh hi You look like someone who loves free workouts discounts for cutting-edge wellness brands and exclusive WellGood content Sign up for Wellhttpswellandgoodgetambassadorcom our online community of wellness insiders and unlock your rewards instantlyEnter Email Address

Sat, 04 Dec 2021

View all

Have a Laugh

Reid Hoffman

Reid Hoffman

httpsopenspotifycomshow6kAsbP8pxwaU2kPibKTuHEReid Hoffman LinkedIn Masters of Scale is a software entrepreneur and author Reid joins the Armchair Expert to discuss being obsessed with role-playing games as a kid how he wanted to go to boarding school to have more experiences and what it was like to work at Apple before the return of Steve Jobs Reid and Dax talk about how we are already living in the metaverse the ethics and responsibilities of operating a large scale company and how to successfully pitch your idea to a room of investors Reid explains how the most successful companies prioritize speed over efficiency when they launch that he started a social network before MySpace and Facebook existed and why people need to learn how to fail early in order to succeed laterView fullsize DaxShepardMonicaPadman-03jpghttpsimagessquarespace-cdncomcontentv159f76c9af14aa1219138e4851638323001248-EF0G1X5UCZE31BS0TKLNDaxShepard26MonicaPadman-03jpg View fullsize RiedHoffmanScreenshot-03jpghttpsimagessquarespace-cdncomcontentv159f76c9af14aa1219138e4851638323027351-KB8YI3O5JGD8AXVJWA98RiedHoffmanScreenshot-03jpg View fullsize DaxShepard-01jpghttpsimagessquarespace-cdncomcontentv159f76c9af14aa1219138e4851638322990152-T0M3UTH83RLF5GGXH8KFDaxShepard-01jpg View fullsize MonicaPadman-03jpghttpsimagessquarespace-cdncomcontentv159f76c9af14aa1219138e4851638323044365-U9B4CXFOWUMMU7MB313OMonicaPadman-03jpg View fullsize RiedHoffman-01jpghttpsimagessquarespace-cdncomcontentv159f76c9af14aa1219138e4851638323038307-FBYX5YVX6EQH64YRXLSIRiedHoffman-01jpg View fullsize DaxShepardMonicaPadman-10jpghttpsimagessquarespace-cdncomcontentv159f76c9af14aa1219138e4851638323018928-VZ9EWV4NUP5I656QA9M4DaxShepard26MonicaPadman-10jpgReid Hoffman reidhoffmanhttpswwwinstagramcomreidhoffmanArmchair Expert armchairexppodhttpswwwinstagramcomarmchairexppodDax Shepard daxshepardhttpswwwinstagramcomdaxshepardCreated Produced by Dax Shepardhttpsinstagramcomdaxshepard Monica Padmanhttpswwwinstagramcommlpadman Rob HolyszhttpswwwinstagramcomwobbywobHosted by Dax ShepardEdited by Monica Padman Laura MosesMixed Mastered by Daniel Good

Thu, 02 Dec 2021

View all

Life Science Stories You Won't Want to Miss

Whether you want to be the informer, or just informed on all things Life Sciences, we’ve got your back.
Sign up for SOURCE EXPLORER’S Life Science Loop Newsletter to find out the information your colleagues won’t discover until later.

Great call.
We will keep you in the loop